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“An alliance is a lot like a marriage. There may be no formal contract. There is no buying and selling of equity. There are few, if any, rigidly binding provisions. It is a loose, evolving kind of relationship.
There are guidelines and expectations, but no one expects a precise, measured return on the initial commitment. Both partners bring to an alliance a faith that they will be stronger together than either would be separately.
Both believe that each has unique skills and functional abilities the other lacks. And both have to work diligently over time to make the union successful”.
- Kenichi Ohmae
Management Consultant View our alliances section Click Here |
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