Search engine optimization is a dynamic activity. Our experts are closely clued into the algorithmic changes of Google, Bing and Yahoo. Our scientific approach towards SEO has helped us and our clients to ensure that you rank high for chosen key phrases. Our search engine optimization techniques are geared towards generating business on a sustainable basis.
Evaluating Customer needs – The customer needs, the domain and the goals of the customer are evaluated and understood in this phase.
Site, Competition & Key Phrase Analysis – A study of the customer site, competition and customer needs are studied to arrive at a list of achievable key phrases.
Site centric SEO Strategy – The customers web site’ current SEO parameters, the constraints of the customer in modifying his/her site, finalized key phrases and the customers goals are used to formulate an SEO strategy
On page optimization – The process of recommending / changing the content, design, tags et al of the web site is part of on page optimization. The key is to balance client’s aesthetic, business and branding needs with the SEO effort.
Off page optimization – Using non site based resources like directories, links, articles; blogs, Facebook, Twitter, article management and expert reviews to enhance the popularity of the website is undertaken in this process.
On page maintenance phase – This phase is an ongoing aspect of the SEO process. All content changes and on page optimization cannot be done in one go. Some aspects are handled in a phased fashion
Off page Maintenance phase - This page involves adding links, writing blogs, removing links, adding new directory links and more importantly checking the health of the links to ensure that we are in good neighborhood.
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